SALES FUNNEL

A sales funnel is a marketing strategy that guides potential customers step-by-step through the process of buying your product or service.

It looks like a funnel because many people enter at the top, but fewer make it to the bottom and purchase.

🧩 Stages of a Sales Funnel

Here are the 4 common stages:

1. 🔍 Awareness

   • The customer finds out about your brand (e.g., through ads, social media, Google search).

   • Goal: Grab attention

2. 🤔 Interest

   • They visit your website, explore your product, or read your blog.

   • Goal: Educate and spark curiosity

3. 💭 Decision

   • They compare options, read reviews, and consider buying.

   • Goal: Build trust and handle objections

4. 💰 Action (Purchase)

   • They buy your product or take a desired action (e.g., sign up, book a call).

   • Goal: Close the sale

✅ After this, you can even add a 5th stage: Loyalty & Retention, where you turn buyers into repeat customers or brand advocates.

🎯 Why Sales Funnels Are Important

1. Guides Customers Smoothly
   Takes people from strangers to buyers step by step.

2. Increases Conversions
   Each stage is optimized to move the buyer closer to purchase.

3. Works on Autopilot
   A well-built funnel can run 24/7 and generate sales without your daily effort.

4. Boosts Average Order Value (AOV)
   By using upsells, cross-sells, and order bumps in the funnel.

5. Collects Leads
   Even if someone doesn’t buy, you can collect emails for follow-up.

🛒 Example of a Shopify Store Funnel

1. Facebook Ad → Product Page (Awareness + Interest)

2. Product Page → Add to Cart (Decision)

3. Checkout → Thank You Page (Action)

4. Post-purchase Email + Upsell Offers (Loyalty & AOV boost)

🧠 Tools to Build Sales Funnels

• ClickFunnels / Systeme.io / GetResponse – Great for full funnel building

• Shopify + Funnel Apps – Like Zipify, CartHook, ReConvert

• Email tools – Like Klaviyo or Mailchimp for follow-up funnels

• Landing page builders – Like Leadpages or Unbounce